Client logos/identifying information has been removed or changed.
Client wanted to utilize a milestone to increase client/customer acquisition and business development goals.
Client is a medium size employment agency with several branches in the smaller surrounding towns, budget is small.
Milestone is for filling the 20,000th employment opening. Time-frame for campaign is 6 months.
Social Media
Several community engagement activities such as these would take place over a 6 month period at each branch location. Time-frame also overlaps with their pre-hire events for the spring, opening up the option of having hiring events onsite at those factory locations.
Goals: Client and customer acquisition through community engagement/activities. Reconnecting with the communities/businesses they support by making community involvement a bigger part of the business development strategy.
Revamping the tone of social media/digital ads to have a more personal approach. Current language is one of sales and comes across as salesy and cold or impersonal. Speaking directly to the pain points of job applicants while offering assistance/support I believe will receive better engagement and higher click rate.
With the change in tone on social media/digital ads is the addition of staff images, recruiter tutorial videos and recruiter guided training. This will help personalize the company for the job seekers and will again provide that feeling of support and help that they want to provide their customers.
Advertising for this campaign will be a mix of traditional and digital methods.
Posters such as this one will be utilized at each branch location as well as on employment boards/storefront windows where available and applicable.
Post-card advertisements will be bulk-mailed through USPS.
Self-printed flyers will be created with all event dates/locations for each recruiter to distribute as they see fit/find an opportunity.
A landing page will be created for the QR code that will list all events/location information.
Local radio advertising will be used and some of the airtime will be sponsored by the businesses hosting the events.
A live interview for the agency founder & CEO with the local news channel will be the only tv advertising.
The bulk of advertising will be through owned sources such as all social media channels/website/podcast.
Digital banner ads will be utilized every other month-each ad will have a different theme and graphic to help keep interest high during the lifetime of the campaign.
Les B. 